Tonic · Talent Mirror

The Tonic Content Analysis Tool.

Designed to give you an accurate, instant understanding of the employer brand content in your industry, and how you can stand out against competitors.

talentmirror.tonic-agency.com

Bespoke Audits

Get highly detailed reports on the messages hidden in your competition’s content, fine tuned by region and candidate type.

talentmirror.tonic-agency.com/audits/new

Instant and High Volume

Each audit compares up to 12 competitors, across multiple platforms and thousands of words.

talentmirror.tonic-agency.com/audits/ardent-vale/sources
Award-winning

Based on Tonic’s award-winning strategic framework

A development of a 2026 RAD-Award winning project, we use a consistent 12-factor framework for cross-audit comparisons.

How it works

  1. 01

    Brief

    The client, up to twelve competitors, the region and the candidate type.

    talentmirror.tonic-agency.com/audits/new
  2. 02

    Sources

    Careers sites, LinkedIn, job ads, reviews, news and forums for each competitor.

    talentmirror.tonic-agency.com/audits/ardent-vale/sources
  3. 03

    Coding

    Every passage read against the twelve factors, with the quote kept.

    talentmirror.tonic-agency.com/audits/ardent-vale/review
  4. 04

    Report

    Each competitor’s messages by factor, the evidence behind them, and a deck.

    talentmirror.tonic-agency.com/audits/ardent-vale/report